New logo, using negative space to represent the Twin Towers and what is possible
110stories began as an app for sharing stories about the 110-story Twin Towers, which were lost on 9/11. Now that they are an established company creating augmented reality applications for various clients, they needed branding that reflected their origins, as well as their mission.
Speed of Like presented multiple logo concepts, working with 110stories to create and refine their new logo. The negative-space “cutout” of the iconic Twin Towers (World Trade Center) in the image represents not only what was lost, but also what is possible, incorporating past and future. Infusing a “hand-drawn” feeling to the outline suggests that the AR stories 110stories helps businesses tell are both personal and subjective.