110stories » Website and Branding
Goal: Create a new website for 110stories—a cutting-edge augmented reality (AR) storytelling service—with a design and user experience that represents its own storytelling ethos and showcases its projects.
Inspired by the desire to share stories of the original World Trade Center, 110stories creates apps that tell the stories of the world around us, its past and its present. By using augmented reality, 110stories helps users envision the possibilities. Adding in a layer of social interactivity, they turn individuals into a community.
Beyond a visual representation, a website must tell the business’s story—what makes them different from every competitor. Speed of Like worked with 110stories to create a brand that refine their messaging and tell their story, showcasing their unique perspective.
Watch a Video Walk-Through of the SiteVisit the 110stories site
Achieving 110stories’ Goals
Aspects Speed of Like focused on in the development of the new website include:
Logo and Branding
New logo, using negative space to represent the Twin Towers and what is possible
110stories began as an app for sharing stories about the 110-story Twin Towers, which were lost on 9/11. Now that they are an established company creating augmented reality applications for various clients, they needed branding that reflected their origins, as well as their mission.
Speed of Like presented multiple logo concepts, working with 110stories to create and refine their new logo. The negative-space “cutout” of the iconic Twin Towers (World Trade Center) in the image represents not only what was lost, but also what is possible, incorporating past and future. Infusing a “hand-drawn” feeling to the outline suggests that the AR stories 110stories helps businesses tell are both personal and subjective.
A Clean, Modern Design
110stories specializes in visual storytelling, so their website couldn’t be a cookie-cutter solution. Speed of Like worked with 110stories to create a streamlined site that presented them clearly, while adding in video and subtle animations to suggest movement and a reality beyond the screen.
Video Time Lapse
To give a sense of motion, progress, and time, Speed of Like created a time lapse video for the first impression visitors to the site are met with. Overlaying the new logo, one can see the possibilities of filling in the space left by the Twin Towers—or any planned and as-yet-unfinished construction site.
The video was carefully designed to loop nearly seamlessly, creating the impression that there is no beginning or end to the possibilities.
Copywriting and Keywording
Finding the right way to catch readers’ interest and drive them to action while optimizing for search engines, Speed of Like:
- Created headings that highlight 110stories’s services
- Created original content for every page of the site to highlight the philosophy, mission and expertise
- Gave site visitors the information they need to commit to taking action
Standard Speed of Like Web Design Elements and Services Included
These services are provided at no extra cost with a new Speed of Like website, unless otherwise requested by a client:
- Search engine optimized (SEO) titles, headings, and descriptions
- Social media “share” and “follow” integration tailored to channels of choice
- Customized social media preview images on applicable pages and posts
- Theme customized to aesthetic and functional needs of client
- Responsive design, tested to work natively across multiple platforms and browser sizes
- Easy-to-update newsroom featuring press releases, testimonials, and feature articles
- Email list platform integration
- Calls to action from appropriate pages to drive appointment requests and email sign-ups
- Contact form(s) customized to the needs of the company
- Google Analytics and Webmaster tools integration for SEO and performance monitoring
- Sitemaps created and submitted to Google for crawling and better indexing
- 30-day support and functionality guarantee
Original Content Created
Here are some of the pages, graphic and text elements created for 110stories new website:
