My Child Safety Institute » Branding and Website
MY Child Safety Institute (as Magen Yeladim International) was created in response to an urgent need in the orthodox Jewish community, and has been doing invaluable work in child abuse education and prevention ever since. Speed of Like was brought in to help the organization tell their story, engage their audience, and raise awareness for the important work that they do through a brand new website. Working closely with MY Child Safety Institute, we helped organize their wealth of content and history, and gave structure to the presentation of programs and functions of the Institute.
Speed of Like crafted MY Child Safety Institute’s story throughout the website to highlight the vital programs of the Institute and resonate with their target demographic.
Achieving MY Child Safety Institute’s Goals
Website and branding elements developed by Speed of Like for MY Child Safety Institute
Branding
We worked closely with founder Debbie Fox and her team to
- Re-brand “Magen Yeladim International” as “MY Child Safety Institute.”
- Re-work their existing logo to fit their new image and website, while maintaining continuity with their current identity.
- Craft compelling taglines and messaging to be used throughout the website and promotional materials
Visuals
To create photos, statistics and graphics that engage and compel, Speed of Like
- Conducted a professional photo shoot to better reflect the professionalism of the organization.
- Researched child abuse statistics and created infographic-style elements that quickly convey scale and urgency.
- Utilized multiple layout elements such as galleries, lightboxes, sliders, toggles and accordions to deliver all of the information without overwhelming readers
Copywriting
Finding the right way to catch readers’ interest and drive them to action was crucial for MYCSI. Speed of Like wrote and edited text on nearly every page of the site, from the Mission statement to the Contact Us page to give site visitors the information they need to commit to taking action…whether that’s going to another page, subscribing to the email list, volunteering or making a donation.
Additional Custom Elements
- Interactive map of the over 100 schools where MY Child Safety Institute has operated
- Interactive gallery of Safety Kid Communities
- Transfer of email list to more modern and lower cost solution
Standard Speed of Like elements and services:
- Search engine optimized (SEO) titles, headings, and descriptions
- Social media “share” and “follow” integration tailored to channels of choice
- Customized social media preview images on applicable pages and posts
- Theme customized to aesthetic and functional needs of MY Child Safety Institute
- Responsive design to work well across multiple platforms and browser sizes
- Easy-to-update newsroom featuring press releases, testimonials, and feature articles
- Email list platform integration
- Calls to action from appropriate pages to drive appointment requests and email sign-ups
- Contact form
- Google Analytics and Webmaster tools integration for SEO and performance monitoring
- Sitemaps created and submitted to Google for crawling and better indexing
Original Content Created
Here are some of the graphic and text elements created for GPF’s successful campaign
