Doctor Cohan — New Website and Branding for Medical Practice
Goal: To update the look and feel of Dr. Cohan’s website to one that reflects his image and appeals to savvy clientele.
Doctor Gary R. Cohan is an award-winning internist in the heart of Beverly Hills. Voted Hollywood Reporter’s top internist for two years in a row, Dr. Cohan’s patients are steeped in media and technology. His website was aging, not working well on mobile platforms, and thus not putting forth the best representation of a practice that is state of the art.
Speed of Like worked closely with Dr. Cohan to create an entirely new site, including a new logo, new taglines, structure and copywriting. We also conducted a professional photo shoot of Dr. Cohan and his office to accurately present the high-end experience his patients can expect.
Achieving Dr. Cohan’s Goals
In order to help Dr. Cohan showcase his standard of care to current and potential patients, Speed of Like focused on the following areas:
Branding
Dr. Cohan requested a new, clean and modern logo to represent his practice. Multiple options were created and presented to Dr. Cohan until he was completely satisfied with the end result.
Clean, clear and stylish fonts were used, with a thin line separating the name from “Internal Medicine.”- The colors and fonts were then implemented strategically throughout the site for a holistic final product.
- Even the wardrobe used in the photography session mirrored the colors of Dr. Cohan’s personal brand.
Web Design & Copywriting
A custom template was created to reflect Dr. Cohan’s modern sophistication without upstaging the content of the site and the quality of service he provides.
Validation & Social Proof
Doctor Cohan is a go-to expert on topics related to internal medicine. As such, he has won multiple awards and has been a featured contributor to many local and national publications and television shows.
Speed of Like created elements throughout the website to showcase his expertise and the incredible reviews his patients have given him over the years.
- A slider of national publication and television program logos was assembled and placed on the homepage
- Testimonials were entered as individual blog posts and into sliders throughout the website
- Accreditations and awards were added to the About page
Photography
Doctor Cohan’s practice has been serving the Beverly Hills community for over twenty years, maintaining the latest equipment and standards of care.
We conducted a photo shoot of the medical practice (at Robertson Diagnostic Center) and Dr. Cohan. Photos were taken to fit the aspect ratios and sizes needed for maximum impact on the website.
Calls to Action
The most important information on any medical website is how to contact the practice. Speed of Like created:
- A banner area with links to maps, a contact form and a phone number that is clickable from mobile phones and devices with telephony enabled.
- A contact page with all methods of contacting Dr. Cohan’s staff clearly laid out
- Calls to action were placed throughout the site to encourage prospective patients to connect with Dr. Cohan.
Included Services & Elements in Speed of Like Websites
These services are provided at no extra cost with a new Speed of Like website, unless otherwise requested by a client:
- SEO: Search-engine optimized titles, headings, and descriptions
- Responsive Design: tested to work natively across multiple platforms and browser sizes
- Social Media Integration: “Share” and “follow” functionality tailored to channels of choice
- Email List: Integration with emailing platform of choice
- Calls to Action: All appropriate pages have CTAs to drive appointment requests and email sign-ups
- Easy to Update: newsroom featuring press releases, testimonials, and feature articles
- Customization: Theme customized to aesthetic and functional needs of client social media preview images on applicable pages and posts
- Contact Form(s): customized to the needs of the company
- Google Analytics: GA and Webmaster tools integration for SEO and performance monitoring
- Sitemaps: Created and submitted to Google for crawling and better indexing
- 30-day Support: Page content and site functionality guaranteed.
Original Content Created
Here are some of the graphic and text elements created for Dr. Cohan’s new website:
