Gorin Law Group » Website and Branding
Goal: Create a new website for Gorin Law Group—a Los Angeles Based Law Firm
Beyond a visual representation, a website must tell the business’s story—what makes them different from every competitor. Speed of Like worked with Gorin Law Group to create a brand that reflects their professionalism and appeals to their clientele.
Gorin Law Group is a boutique law firm serving individuals and businesses in the greater Los Angeles and San Fernando Valley areas for over 10 years. Centrally located on Sunset Boulevard in Hollywood, Gorin Law Group is an experienced team of legal professionals. Whether you are filing a claim with an insurance company or negotiating an agreement, their thorough and aggressive representation will ensure that your matter receives the best possible outcome.
Watch a Video Walk-Through of the SiteVisit the Gorin Law Group site
Achieving Gorin Law Group’s Goals
Aspects Speed of Like focused on in the development of the new website include:
Logo and Branding
Gorin Law Group requested a new logo to represent the practice. Speed of Like presented multiple logo concepts, working with Gorin Law Group to create and refine their new logo. A clean, and clear font was used with Ilona Gorin’s name in a larger font to reflect her role in the firm.
An online brand is not complete without a consistent social media presence. Speed of Like developed square logos for social media channels that can also work in a circle for sites like Twitter.
Web Design
Speed of Like worked with Ilona Gorin to create a visually clean, professional, and sophisticated template, that looked good without upstaging the content on Gorin Law Group’s site or the quality of service that they provide.
Copywriting
Text on every page of the site was tailored to the needs and interests of Gorin Law Group’s target audiences, with SEO and readability in mind.
Consultation Request Form
The most important information on any law group website is how to contact the practice. Speed of Like created:
- A button at the top of every page which opens a modal Consultation Request Form, allowing prospective clients an easy way to connect with Gorin Law Group.
- Calls to action were placed throughout the site to encourage prospective clients to connect with Gorin Law Group.
Photography
Gorin Law Group’s practice has been serving individuals and businesses in the greater Los Angeles and San Fernando Valley areas for over 10 years.
We conducted a photo shoot of the staff and of the office for both the website and for Gorin Law Group’s social media platforms.
Standard Speed of Like Web Design Elements and Services Included
These services are provided at no extra cost with a new Speed of Like website, unless otherwise requested by a client:
- Search engine optimized (SEO) titles, headings, and descriptions
- Social media “share” and “follow” integration tailored to channels of choice
- Customized social media preview images on applicable pages and posts
- Theme customized to aesthetic and functional needs of client
- Responsive design, tested to work natively across multiple platforms and browser sizes
- Easy-to-update newsroom featuring press releases, testimonials, and feature articles
- Email list platform integration
- Calls to action from appropriate pages to drive appointment requests and email sign-ups
- Contact form(s) customized to the needs of the company
- Google Analytics and Webmaster tools integration for SEO and performance monitoring
- Sitemaps created and submitted to Google for crawling and better indexing
- 30-day support and functionality guarantee
Original Content Created
Here are some of the pages, graphic and text elements created for Gorin Law Group’s new website:
