The Good People Fund (GPF) responds to significant problems such as poverty, disability, trauma and social isolation, primarily in the United States and Israel. They provide financial support and guidance to small, under-the-radar, grassroots initiatives undertaken by Good People acting singly or in small groups.
One of GPF’s challenges is to find these efficient, on-the-ground efforts. Previously relying on word-of-mouth, GPF partnered with Jewcer and Speed of Like to create a multi-tiered contest, crowdfunding campaign, and awareness campaign called SPARK.
Speed of Like worked with GPF to create effective branding and marketing strategies to help promote their awareness, crowdsourcing and crowdfunding campaign hosted on Jewcer.com. Their goal was to break from traditional crowdfunding campaigns instead running a Community Matching Grant campaign.