GPF Jewcer SPARK landing page header

Good People Fund » A Social Media Marketing Campaign

The Good People Fund (GPF) responds to significant problems such as poverty, disability, trauma and social isolation, primarily in the United States and Israel. They provide financial support and guidance to small, under-the-radar, grassroots initiatives undertaken by Good People acting singly or in small groups.

One of GPF’s challenges is to find these efficient, on-the-ground efforts. Previously relying on word-of-mouth, GPF partnered with Jewcer and Speed of Like to create a multi-tiered contest, crowdfunding campaign, and awareness campaign called SPARK.

Speed of Like worked with GPF to create effective branding and marketing strategies to help promote their awareness, crowdsourcing and crowdfunding campaign hosted on Jewcer.com. Their goal was to break from traditional crowdfunding campaigns instead running a Community Matching Grant campaign.

Achieving GPF’s Goals

Campaign elements that Speed of Like developed in collaboration with the Good People Fund

Landing Page Design

Speed of Like created a high-converting landing page for the GPF-Spark campaign to promote the benefits of participation and inform potential contestants of important qualification factors to maximize the right kind of entry submissions.

The landing page was created central to the entire campaign, including all necessary information to communicate the campaign’s message and necessary information for participants.

Visuals

To accompany the campaign, we created a series of visuals with photos featuring people doing good, with a call-to-action to join them for the chance to win $5,000 for your cause. These were crafted to be able to easily communicate the campaign’s message across a variety of social media sites.

Campaign Slogan

The slogan “We’re looking for a few Good People” was created to help communicate the message and goal of the campaign.

Additional slogans and calls to action created for placement on landing page and social media:

  • Would $5,000 Help You Make a Difference?
  • $5,000 can do a lot of good. Do more good. We’ll help.
  • Ready to do more good?

Facebook Ads

  • Designed both visual and messaging
  • Targeted ads helped drive traffic to the campaign landing page
  • Raised awareness for GPF to a new level
Speed of Like Expertise Applied
Copywriting
Social Media
Graphic Design & Layout
Advertising & Marketing
What GPF Says

Working with Boris was not only productive, it was actually fun. He is very good about sharing is knowledge and explaining things thoughtfully for the novice. The social media campaign, has been a remarkable success—we never imagined that it would be this successful.

Naomi EisenbergerExecutive Director, The Good People Fund

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