New York City Children's Theater Featured Image

New York City Children’s Theater » Website

Goal: Redesign the NYCCT website for a visually appealing, easy-to-use experience across platforms, that drives donations while saving time and money

New York City Children’s Theater is the premier theater company educating and entertaining kids and adults throughout the New York metro area. Although they had a functioning website, it was lacking several key elements: notably, it was not responsive, it was difficult to update (requiring developers to make many seemingly minor changes) and, visually, it did not accurately represent the caliber of this dynamic, creative organization.

Speed of Like was brought on to create a new website that would not only address the issues of the current site, but one that could evolve and grow with the organization. As a non-profit, NYCCT’s budgets are always stretched in creative ways to have the greatest impact, so a site that they could update internally and didn’t have to worry about replacing in the next few years was an important factor.

Achieving New York City Children’s Theater’s Goals

Website aspects focused on in the development of the new website include:

Visuals

Working within their established branding and color schemes, we developed a custom look and feel, with large, interactive homepage visuals and dynamic elements throughout the site that enhanced their identity as NYC’s preeminent children’s theater company.

Photography was selected from their various shows and programs and formatted to fit into various pages on the site.

Branding and Keywording

NYCCT had recently invested in a new logo which worked well for most marketing materials, but was not ideally suited for a website or page header. Speed of Like created new layout variations of the logo in a header-friendly format, saving time and not requiring engaging their graphic designer.

All page titles were optimized for NYCCT’s target audiences and keywords.

NYCCT logo

New York City Children’s Theater original logo didn’t work well for a website menu bar

NYCCT website horizontal logo

New York City Children’s Theater logo re-laid out for banners and headings

Donation System Reconceptualization

New York City Children’s Theater is a well-known nonprofit with a lot of supporters. Their previous donation system was a donate-what-you-want structure without a clear story. Speed of Like created a new donation page that:

Quickly explains the importance and impact of NYCCT’s programs
Offers clear levels of support with descriptions of what those donations will do for the children of New York

Calls to Action

Clear calls to action were added to every page to drive

  • Ticket sales
  • Donations
  • Newsletter signups
  • Collaboration inquiries

Standard Speed of Like Web Design Elements and Services Included

These services are provided at no extra cost with a new Speed of Like website, unless otherwise requested by a client:

  • Search engine optimized (SEO) titles, headings, and descriptions
  • Social media “share” and “follow” integration tailored to channels of choice
  • Customized social media preview images on applicable pages and posts
  • Theme customized to aesthetic and functional needs of client
  • Responsive design, tested to work natively across multiple platforms and browser sizes
  • Easy-to-update newsroom featuring press releases, testimonials, and feature articles
  • Email list platform integration
  • Calls to action from appropriate pages to drive appointment requests and email sign-ups
  • Contact form(s) customized to the needs of the company
  • Google Analytics and Webmaster tools integration for SEO and performance monitoring
  • Sitemaps created and submitted to Google for crawling and better indexing
  • 30-day support and functionality guarantee
Speed of Like Expertise Applied
Web Design
Graphic Design & Layout
Copywriting
Branding
What NYCCT Says

Working with Speed of Like was an incredible experience. They are extremely knowledgeable and were as invested in creating the best website for our company as we were. I hope to collaborate with Speed of Like in the future as well!

Nicole HogsettNYCCT Communications & Marketing Mgr.

Speed of Like understood what we were trying to accomplish and … executed the changes efficiently and easily! Everyone who sees it, loves our new website, especially our Board of Directors.

Andrew FrankNYCCT Executive Director

Could a new, visually-rich, mobile-friendly website with the right messaging help your organization grow?

Keep up with the latest new and tips to maximize your online presence!

Join us on Facebook