Sundacity Solar » Website
Goal: Create an entirely new website that reflects Sundacity’s state-of-the-art techonology, with a clean, easily navigable user experience and clear calls to action.
Sundacity is a solar power and alternative energy provider, focusing on providing quality, affordable solar energy to residential and commercial customers in Southern California. They are a growing company in a highly competitive field, so they needed a website that matched their vision and marketing needs.
Beyond a visual representation, a website must tell the business’s story—what makes them different from every competitor. Speed of Like worked with Sundacity to refine their messaging and their market differentiation. Unlike many other players in this industry, Sundacity works with a number of technologies and financing options to truly deliver the best value for the homeowner.
Achieving Sundacity’s Goals
Website aspects focused on in the development of the new website include:
A High-Tech, Creative Design
Working in a field that relies heavily on technology and innovation, Sundacity’s website had to reflect their cutting-edge philosophy. Speed of Like within Sundacity’s established branding and color schemes, developing a custom look and feel, with interactive visuals and dynamic elements throughout the site that enhanced their identity as a premiere solar energy company.
Copywriting and Keywording
Finding the right way to catch readers’ interest and drive them to action while optimizing for search engines, Speed of Like:
- Created taglines for Sundacity’s services
- Created original content for every page of the site to highlight the benefits of working with Sundacity
- Gave site visitors the information they need to commit to taking action, whether that’s going to another page, subscribing to the email list, or requesting a consultation.
Interactive Visuals
Speed of Like researched and created informational visuals—including photos, statistics and graphics—to tell the story and show off their strengths, helping convert site visitors into leads.
Calls to Action
Clear calls to action were added to every page to drive inquiries in Sundacity’s target markets.
Standard Speed of Like Web Design Elements and Services Included
These services are provided at no extra cost with a new Speed of Like website, unless otherwise requested by a client:
- Search engine optimized (SEO) titles, headings, and descriptions
- Social media “share” and “follow” integration tailored to channels of choice
- Customized social media preview images on applicable pages and posts
- Theme customized to aesthetic and functional needs of client
- Responsive design, tested to work natively across multiple platforms and browser sizes
- Easy-to-update newsroom featuring press releases, testimonials, and feature articles
- Email list platform integration
- Calls to action from appropriate pages to drive appointment requests and email sign-ups
- Contact form(s) customized to the needs of the company
- Google Analytics and Webmaster tools integration for SEO and performance monitoring
- Sitemaps created and submitted to Google for crawling and better indexing
- 30-day support and functionality guarantee
Original Content Created
Here are some of the pages, graphic and text elements created for NYCCT’s new website:
