Sunshine Pyschiatry — New Website and Branding
Goal: To create a professional, yet personal website for Dr. Sahar Douek’s new psychiatry practice
Dr. Sahar Douek was preparing to start her own psychiatry practice, Sunshine Psychiatry. She needed a logo and website that would present her philosophy and expertise, on a new-business budget. Dr. Douek contacted us after a referral from another established medical professional.
Speed of Like worked closely with Dr. Douek to create her new site, including a new logo, new taglines, structure and copywriting that she could then use in printed materials and other places in her physical office space.
Achieving Sunshine Psychiatry’s Goals
In order to help Dr. Douek introduce herself and her practice to the community and present her expertise to potential patients, Speed of Like focused on the following areas:
Web Design & Copywriting
A custom template was created to project the serene, hopeful feeling that Dr. Douek wanted for her practice, which caters to young adults. At the same time, the design had to look professional and connote trustworthiness.
Branding
Speed of Like advised Dr. Douek and guided her through the logo creation process, achieving a result that was reflective or the practice’s business and goals: improving mental health and providing hope for a better tomorrow.
Validation & Social Proof
Speed of Like created elements throughout the website to showcase Dr. Douek’s expertise and reviews from patients and colleagues.
- A slider of patient reviews was assembled and placed on the homepage
- Testimonials from colleagues were added to the About Dr. Douek page
- Scholastic and medical accreditations were added to the About page to demonstrate Dr. Douek’s knowledge and expertise.
Calls to Action
The most important information on any medical website is how to contact the practice. Speed of Like created:
- A banner area with links to maps, a contact form and a phone number that is clickable from mobile phones and devices with telephony enabled.
- A contact page with all methods of contacting Sunshine Psychiatry was clearly laid out, including a customized Google map to make finding her office as simple as possible.
- Calls to action were placed on every page of the site to encourage prospective patients to connect with Dr. Douek.
Standard Speed of Like Services and Website Elements
These services are standard with a new Speed of Like website, unless otherwise requested by a client:
- Search engine optimized (SEO) titles, headings, and descriptions
- Social media “share” and “follow” integration tailored to channels of choice
- Customized social media preview images on applicable pages and posts
- Theme customized to aesthetic and functional needs of client
- Responsive design, tested to work natively across multiple platforms and browser sizes
- Easy-to-update newsroom featuring press releases, testimonials, and feature articles
- Email list platform integration
- Calls to action from appropriate pages to drive appointment requests and email sign-ups
- Contact form
- Google Analytics and Webmaster tools integration for SEO and performance monitoring
- Sitemaps created and submitted to Google for crawling and better indexing
Original Content Created
Here are some of the graphic and text elements created for Sunshine Psychiatry:
